A large event takes a lot of efforts from many people, money and time to arrange. But if the event doesn’t serve its purpose for the attendees, then all the efforts will be in vain. Even the most successful events look a lot like a mess-up until the moment.
To have a competitive edge the event managers are incorporating various modern technologies that can make the planning go a lot smoother and increase the chances of a successful event with the highest client satisfaction.
- Online ticket selling & registration system
- AI and Bots
- Wearable technologies
- Social media platforms
- Modern lighting and visual
- Facial recognition system
These technologies are making the works of the event arrangers easier in many ways. From arrangement to the successful completion – an event can be viewed from two perspectives. From the organizers’ point of view and the participants’ point of view.
Here’s how the event technologies are improving the event experience from the organizers’ perspective.
Modern technologies such as RFID (radio frequency identification) are very useful tools for the event organizers to gather both qualitative and quantitative data about the events they have arranged.
Information such as which registration method worked the best, how many people attended the event, what worked for the event and which additions were unnecessary for that particular type of event – can provide them with a clear in-depth view of the nature of the events and the participants.
These types of data will be helpful for making the future events even more successful.
Hassle-free Event Registration & Ticket Selling
One of the key element of a successful event is an efficient ticket selling and registration procedure. A potential attendee can be discouraged to attend the event if your registration or ticket selling methods are lagging, slow and require a lot of works.
To make a great first impression many event management companies are going to the online registration and ticket selling systems. With just a few clicks a participant can be done with the registration and another few will ensure their tickets.
Also, the event management company will be free from a lot of works that need to be done to manually sell tickets and manage the registration of hundreds and in some cases thousands of participants.
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Effective Marketing in Social Media
We live in the era where social media influences pretty much every aspect of our lives from the food places we go to the events we want to attend. Proper and strategic marketing on the social media platforms can increase the sales of the tickets to a great degree, making your event an instant hit.
Researchers show general people and even professionals trust the information they receive on social media as much as any other mainstream media.
A well-managed and properly circulated event page on platforms like Facebook or Twitter can create a general interest among the potential participants and they are most likely to attend your event if they see other people from their circle are attending the same event.
Additionally, it’s a lot easier to provide vital events related information such as ticket prices, location direction, list of key speakers or special guests on these platforms.
The Impact of Wearable Technologies
A big chunk of event management works is associated with venue and location selection (traffic condition, parking facilities, accessibility), food and beverage selection, travel directions for the guests, security concerns, connectivity etc.
Wearable technologies such as Apple watch or Samsung smartwatch can have a revolutionary impact by simplifying all these for the event management team. These devices will help you keep track of your team members and make it simpler to contact them.
Imagine a big hall full of people or a concert where it’s practically impossible to pick up a phone call. Smart bands can be a real lifesaver in these cases by facilitating quick and easy communications.
Artificial Intelligence at Work
While arranging an event the organizers have to answer a thousand different questions regarding the venue, direction, time, ticket price, major attractions, facilities, amenities etc.
These can cause a distraction in the overall preparation of the event. That’s why many event managers are including chatbots and artificial intelligence (AI) into their event apps. A majority of the FAQs can be handled by the AI for the organizers and they can concentrate more on the other factors associated with the event.
Creating Powerful Visuals
For meetings and seminars, the right ambience is very essential. Incorporating modern lighting systems such as LEDs in your event will provide the perfect brightness needed and will also help to create a pleasant environment for the speakers and the attendees.
On the other hand, if you are arranging a concert you will need some powerful visuals produced by modern lightings to entertain the audience. Digital equipment like projectors, sound amplifiers, and webcams will also enhance the attendees’ experience.
Making the Event More Secure and Social
You can now live-stream your event to thousands of people around the world. Webcams have made it very easy to record and broadcast your program, gain more social interaction and increase the appeal of the event to a larger audience.
Thanks to face recognition technology your event is now also more secure. It’s easy to automatically match the attendees with the pictures that they had provided during the registration. Thus, you can make sure no intruder is getting into your perfectly managed event.
The ultimate goal of implementing modern technologies at work is to make the management procedure easier and smoother, not the other way around.
So let your staffs and crews be familiar with the tools long before you bring those in action. Otherwise, with a team of not so tech-savvy staffs, the entire purpose of using technologies for event management is likely to fail.