It’s said that you have a mere moment to grab someone’s interest on social media. Thus, your ad language needs to be concise, pleasant, and direct if you want your event to get noticed. If you arrange events, know that being noticed on social media is important. Why? Almost 25% of views to ticket pages come from social media, and 80% of users who see an advertisement on social media ultimately make a purchase, if not immediately.
Feeling pressured to create a compelling social media ad copy and fill those seats? Fear not, event organisers! Your social media feed is about to become a ticket-selling hit. Stick with us in this article, where we will learn what an ad copy is, look into some high-performing social media ad copy templates, and learn the proper technique to create one correctly. Get over the disappointment of having a blank page and prepare to discover the tricks of social media advertisements that will function as an invitation letter for the event and turn clicks into applause.
What is social media ad copy?
A concise and compelling passage utilised in social media platform advertisements is social media ad copy. It is a small message intended to catch your eye and influence you to act, such as clicking a link, seeing a video, or purchasing. A call-to-action or prompt that indicates what to do next is frequently used in attention-grabbing and captivating advertisement language. When you view the advertisement on social media sites like Facebook, Instagram, or Twitter, the intention is to grab your attention and compel you to do something.
How to place ads on social media
For those unfamiliar, setting up social media ads requires three crucial phases before launch: determining your target demographic, trying out different content, and prioritising social media marketing using analytics.
Now that designers can access game-changing technologies like Eventbrite Boost, the first step has never been more straightforward. Based on the demographics of your attendees, including age, gender, and behaviour, Boost can help you focus on a smaller audience. Your budget is redirected to the advertising that produces the best outcomes. By reaching like-minded individuals more likely to attend your event, lookalike targeting enables you to increase the number of people in your targeted group.
The initial weeks of running paid advertisements are known as the trial phase. Try publishing various types of content on each social network, such as pictures and videos, and observe what works best there. For instance, you may discover that your Facebook fans want more content than Twitter’s 140-character limit permits.
And lastly, learn the science behind social media. You can measure your influence on each social network with the correct data, allowing you to make informed financial decisions. All that data is readily available when you use Eventbrite Boost, which is crucial to event management. You can precisely monitor who is viewing, interacting with, and making a purchase through social media and the statistics on your ticketing platform.
Bonus! Check out How to Create an Event on Facebook
How do you write a catchy social media ad copy?
Though it might seem easy from the definition, not everyone knows how to write an ad copy. Here, we will use simple yet effective tactics to understand what makes good ad copy. So, let’s start-
Headline – Grab Attention in a Flash!
When creating a social media advertisement, the headline is your superhero cape that makes people stop scrolling! More attention must be drawn to your headline than a superhero racing to save the day. It must be a magnetic force. Get rid of generic calls to action and showcase your originality. Create a headline that grabs attention and is difficult to scroll past. Make it snappy, clever, and, most importantly, enticing to click on. Since it’s your initial impression, you want it to be spectacular.
For example, “Unleash Your Inner Chef: Cooking Class Extravaganza!”
To capture attention, this headline blends excitement (“Extravaganza”), personalisation (“Your Inner Chef”), and action (“Unleash”). It brings interest in cooking classes and challenges viewers to learn more.
Promote your next event to the maximum number of crowds. Find our exclusive tips on Step-by-Step Guide to Promote Event on Social Media
Visual Storytelling- Show, Don’t Tell!
Enter the storytelling’s visual wonderland. Show your audience; don’t simply tell them about your event or goods! Make a connection with viewers by using eye-catching pictures or videos. Let the visuals tell the story; they have a more significant impact than words. Give your viewers the impression that they’re a part of something thrilling, and watch as your advertisement transforms into a memorable visual masterpiece.
Body Copy- Weave an Exciting Tale!
You can take the lead in telling your story and give it an unexpected turn in the body text. Tell a captivating story that goes well with your images. Outline the advantages, pique people’s interest, and inject a little humour. Your writing should have the same electrifying quality as a novel’s most exciting narrative twist. This is the point in your advertisement: you convert attention into engagement and make every word matter.
Call to Action- Make it Crystal Clear!
The call to action (CTA) is now your point of reference. Your call to action should be as strong and obvious as if you were the director shouting, “Action!” Whether it’s “Learn More,” “Sign Up,” or “Shop Now,” make it obvious. Point your viewers toward the next action, acting as a GPS for interaction. At this point, your audience starts to engage with your narrative actively.
For instance, “Book Your Spot Now and Spice Up Your Culinary Adventure!”
The audience is directed to act by the strong and prominent call to action. “Book Your Spot Now” is used in an obvious way to emphasise the necessity of securing a spot in the culinary class.
Bonus Tip- Create an Urgency!
Put some urgency and excitement in there! Use terms like “Act Now” or “Limited Time Offer” to create a sense of urgency. Appealing to their FOMO might encourage your audience to act quickly. Similar to informing them that the most popular ticket in town is set to go fast—everyone wants to share in the thrill. If you add a hint of urgency, your advertisement will become an enticing call to action.
If you are interested, you can take a quick look at 40+ Social Media Marketing Tools to Promote Your Events
Social Media Ad Copy Templates to Ensure a Full-House Event
As we know what aspects to focus on to create a successful ad copy, it’s time for examples. We will look at three social media ad copy template examples to follow the one that goes best with your event.
Template 1: Community Event (e.g., Local Festival)
Join the Celebration! [Event Name] is Back!
Save the date: [Date] Location: [Venue]
Prepare for an exciting day full of food, fun, and celebrations! The town comes alive during [Event Name] with local vendors and live music. Bring your loved ones, friends, and positive energy. Come with me while we create memories!
RSVP Now: [Link]
[EventHashtag] #CommunityFun #LocalLove
Template 2: Business Conference
Elevate Your Business at [Event Name]!
Date: [Date] Venue: [Venue]
Discover the keys to success at [Event Name] with professionals in the field. With its thought-provoking keynotes and networking possibilities, this conference will alter the game for your company. Grab the opportunity to grow, learn, and network!
Register Today: [Link]
[EventHashtag] #BusinessGrowth #Networking
Template 3: Fitness Challenge
Level Up Your Fitness at [Event Name]!
Date: [Date] Location: [Venue]
A fitness experience awaits you. Come spend a day filled with fitness, challenges, and positive energy with us at [Event Name]. All fitness levels are welcome! Together, let’s sweat, grin, and accomplish our goals.
Sign Up Now: [Link]
[EventHashtag] #FitnessJourney #HealthyLiving
Template 4: Charity Fundraiser
Make a Difference at [Event Name]!
Date: [Date] Venue: [Venue]
Come up and help us support a worthy cause! [Event Name] is more than simply an occasion; it’s a chance to have a constructive influence. We can effect change with your aid. Together, let’s celebrate a day of kindness, harmony, and giving back.
Donate Now: [Link]
[EventHashtag] #CharityEvent #GiveBack
Template 5: Art Exhibition Opening Night
Step into Creativity at [Event Name]!
Date: [Date] Venue: [Gallery]
Enter a creative and inspirational universe! [Event Name] cordially invites you to the grand opening night of our most recent exhibition. It’s an ode to creativity, featuring everything from inventive installations to stunning paintings. Come enjoy a magical evening of art!
RSVP for VIP Access: [Link]
[EventHashtag] #ArtExhibition #CreativeVibes
Conclusion
Regarding social media events, your advertisement copy is the main attraction! Recall that your magic ingredients include an attention-grabbing headline, captivating images, a riveting narrative, a clear call to action, and a dash of urgency. Let your advertisement be the focal point that attracts people, whether you’re celebrating, networking, or changing the world. Using these pointers when crafting your message will guarantee that your event makes a big impression on social media. So, use your imagination and see how the town will talk about your event.
