It’s widespread today; we see YouTubers or Instagram influencers creating sponsored content or posts, including hashtags, mentions, or links to share with their followers. Often, in newspapers and magazines, we detect paid content or advertorial sections. Discovering advertisements on websites and blogs is a very usual scenario. Even many websites show affiliation by recommending links to their partners. All these are varied ways of monetisation. The word ‘Monetisation’ may diverge based on the context and situation, but it refers to earning revenue from non-revenue generating items.
Online event monetisation
Many organisers rely on virtual events to continue their business, considering the current pandemic. As the organisers cannot just wait for the pandemic to pass and start again, the show must go on; virtual monetisation opens that door for them. Virtual monetisation is a way to keep your organisation profitable without generating direct revenue streams.
When a user participates in your virtual event, the revenue you receive is the money you gross from your user via ticketing fees or other charges. In return for the value you provide to your users, you can receive some remuneration, which helps you recover the costs and generate funds for the upcoming events or other initiatives you plan to do.
How EventBookings will help you monetise your online events successfully
EventBookings is a newly developed online ticketing platform that offers an effortless way to set out an online event. This platform is a great option to monetise your online events. Using EventBookings, you can explore several ways of making money through virtual events, which will help you earn money and demonstrate your event’s value.
1. Stand out with a fantastic event page
An impressive event page can turn the visitors into the attendees of your virtual event. EventBookings allows the arrangers to customise the event page of their own choice. You can capture your visitors’ interests by adding banners, related pictures, valuable features of the event, and dates, as well as by including the answers to frequently asked questions. EventBookings also has a fantastic gallery collage option; you can put up to 5 images. You can describe why your event is worth attending and grab the guests’ attention, as the more visitors you get, the more you can sell your tickets.
2. Promote your event with built-in event promotion tools
Once you develop an outstanding event page, you need to promote your event to reach your audiences. EventBookings is here to assist you in your event promotion. You can directly share your event links to social media or embed the link on your organisation’s website using EventBookings. Visitors can also share your event links and follow your social media account for other events and notifications. Any social media platform is always at the top to get better audience engagement, is an excellent platform for event marketing, and is a great source to monetise your online event.
3. An outstanding online ticketing solution
After supplying all the details of an event, EventBookings provide a smooth and easy way for attendees to buy online tickets for their desired event. EventBookings takes a service charge per ticket basis, so you can pass that charge onto the attendees’ ticketing fee as you are free to set your event ticket price. Coupon ticketing is another strategy to get a maximum number of people in the audience; you can apply a last-minute coupon offering approach to hold the attendees to buy tickets. EventBookings also has the features of multi-level ticketing, group ticketing, and early bird discount facilities.
4. Sponsorship
A sponsor not only covers the costs but also helps expand the audience. EventBookings allows you to create a sponsorship package that will help you show the possible values that your event will bring to their brands. As EventBookings enables the organisers to customise their event page, the arrangers can include the sponsor brand’s logo mottos in the corner of their event page or attach other details in the confirmation email you will send to the participants. Even during the program, the host can use the sponsor’s custom-made questions in some sessions, as EventBookings can share screens.
5. Reproduce your popular events
As an organiser, when you see a particular event’s success, you can reproduce your event. To attend those events, you can pay a ticket fee from the users. In EventBookings, you get the clone event feature option to duplicate your previous event and publish it again. If needed, you can also change some minor details. It will save you time and become a way to monetise your online event.
6. Expand your reach
The more significant audience will help sell more tickets, attracting sponsors to deliver sponsor revenue. The primary target of sponsor organisations is to reach your audiences with their products. EventBookings premium subscription gives you no limit of attendees, which helps you add audiences as much as you want. Local and global audiences can attend virtual events with EventBookings using stipe and secure pay.
How EventBookings help to attract and engage audiences-
As an organiser of an event, we always expect a room full of audience. Now, the question is, why will the audience pay to attend a virtual event when they can attend an event at a venue that is more engaging and communicative? Many people are sceptical about attending any virtual event due to trust issues, lack of available information, the high price of tickets, and irrelevant ads. To engage more attendees, the organisation should take some steps that can encourage audiences to go to the event.
Be specific:
When visitors watch your event page, they look at the event details in the event description. As an organiser, you must provide as many details as possible, but not huge paragraphs. You have to specifically answer all possible questions that might come to your visitor’s mind. You should attach pictures with less text to catch the attention.
Price of tickets:
Using EventBookings, you can customise your ticket price. The price should not be too high; otherwise, people might lose interest. Overpricing is a reason to keep audiences away from attending virtual events. EventBookings has the option of both group ticketing and single ticketing.
Giveaways:
Arranging giveaways or contests will attract the participants. In EventBookings, you will get early-bird discounts and coupons while buying tickets. You can also announce giveaways to previous clients.
Giving back to the community:
Many events promote a giving-back campaign that will benefit the local communities. This kind of activity motivates people. EventBookings allows the organizer to create a customised form where the organizers can mention how they will contribute to the community with the earned money.
Relevant videos/tasks:
During any virtual event, the audience can click the left button whenever bored or disturbed. EventMeet can play videos on YouTube or share any document, but you must be careful when choosing the videos. For example, you cannot just give a video on becoming a professional writer when presenting an event on healthy living styles. Even when choosing a sponsor organisation, you have to choose wisely. You cannot just select anyone irrelevant. Otherwise, it will break the flow of your event.
As we all know, online events have no such geographical restrictions; attendees from any corner can attend or organise virtual events. Being an online event organiser, you will have the upper hand to reach many audiences and get a room full of attendees. You don’t even have to consider the seat capacities; all you can do is promote and expand your event as much as you can. In the case of online event monetisation, attendees have a massive impact as they are the ones who purchase tickets; also, there is the scope for sponsorship. EventBookings is undoubtedly a rescuer that can assist you in managing and monetising any online events.
