Even the most exciting event can slip our minds in our fast-paced world of overflowing inboxes. Studies show that 60% of event registrants forget to attend. But with the right strategy, you can turn forgetful attendees into enthusiastic participants!
Event marketing has transformed. It’s no longer just about attracting attendees; it’s about fostering engagement throughout the journey. You must keep your audience interested until the end if you want good attendance. Emails reminding guests of your event are a fantastic method of keeping them engaged and enthusiastic. 
Strategic reminder emails are a powerful tool in this sector, but you need a proper idea of how to send an RSVP email. By crafting personalised messages that create excitement and provide valuable information, you can significantly boost attendance and ensure attendees get the most out of your event. In this article, we will go through the basics of event reminder email so you can utilise it in your next event planning. If you stick to the end, you will find 15 easy-to-follow upcoming events email templates to improve your reminder experience.
What Is Actually an Event Reminder Email?
Event reminder emails are heroes in the fight against forgotten appointments. They’re digital nudges, friendly messages sent a few days or weeks before the event to refresh attendees’ memories and ensure they are ready to participate. If you want your attendees to save the date for the next corporate event, social gathering, or any other occasion, a reminder email can do the task like a pro.
Think of it like this: you would need to know the address or cuisine to enter a new restaurant, right? Similarly, reminder emails provide vital details to hit any attendee’s memory. These types of email typically include:
- The event name and date: A clear reminder of what you signed up for and when.
- Time and location: No more scrambling to find the address or wondering if it starts at noon or 1 PM.
- Additional information: This could be a link to the event agenda, parking instructions, or a reminder to bring specific materials.
But reminder emails go beyond just the basics. They can be crafted to build excitement. A well-written message can highlight the speaker’s credentials, tease a sneak peek of the agenda, or even offer a discount on event merchandise. Remember, it’s not just about reminding people to show up. It’s about keeping them engaged and ensuring they get the most out of the event, and that’s why knowing how to write a formal, polite reminder email can level up your whole event organising game.
What Are the Benefits of Sending Effective Reminder Emails?
In today’s busy world, even the most anticipated events can get lost in overflowing inboxes and jam-packed schedules. This is where well-crafted reminder emails come in—they act as your secret weapon to boost engagement and ensure a successful event.
Here’s how reminder emails can significantly benefit both event organisers and attendees:
1. Increased Attendance Rates:
Let’s face it: forgetting about an event happens to the best of us. A timely reminder email is a gentle push, refreshing their memory and prompting them to prioritise attending.
Imagine the scenario: you excitedly register for a workshop week in advance, but with daily tasks and overflowing to-do lists, the event date might slip your mind. A well-timed reminder email a few days before is a crucial prompt, ensuring you don’t miss out on the valuable learning opportunity you signed up for.
2. Fostering Pre-Event Excitement:
A well-crafted reminder email goes beyond just reminding people about the event. It can be strategically used to build anticipation and excitement.
Think of it like this: you wouldn’t go to a new restaurant without checking the menu or reading some reviews, right? Similarly, reminder emails can provide a sneak peek of what attendees can expect. By creating a sense of anticipation, reminder emails can ensure attendees are mentally prepared and engaged even before the event begins.
3. Providing Valuable Information:
Reminder emails are an excellent platform to share crucial details that might have been missed during the initial registration process. This can include:
- Clear and concise information: Repeat the event name, date, time, and location.
- Logistics: Provide parking instructions, a map of the venue, or any specific dress code requirements.
- Additional resources: Include links to the event website, downloadable materials, or speaker bios.
Reminder emails provide this information clearly and concisely, eliminating any confusion and ensuring attendees arrive prepared and informed, maximising their experience.
4. Personalising the Attendee Experience:
A one-size-fits-all approach doesn’t work when it comes to event communication. Reminder emails offer a valuable opportunity to personalise the attendee experience.
Here’s how:
- Addressing attendees by Name: A simple touch like using the attendee’s Name in the email creates a sense of connection and makes them feel valued.
- Referencing their interests: If the event registration process captured specific interests, tailor the email content to highlight aspects that align with those preferences.
This level of personalisation demonstrates that the organisers care about the individual and their experience, fostering a stronger connection between the attendees and the event.
How do you write a reminder email for an event?
Now that you understand the power of reminder emails, let’s explore the details of crafting effective messages that resonate with your audience.
Here are the key steps involved:
Take Advantage of Right Timing:
The timing of your reminder email plays a crucial role in its effectiveness. Striking the right balance is essential:
- Too early: Sending reminders months in advance might cause them to get buried in inboxes and lose their impact.
- Too late: A last-minute reminder might not give attendees enough time to adjust their schedules or prepare.
Here’s a general guideline:
- 1 Week Before: This is a sweet spot, providing a gentle nudge while giving attendees ample time to rearrange their schedules if needed.
- 2 Days Before: A final reminder closer to the event date is a last-minute check-in, ensuring everyone has readily available information.
Grab Attention with Subject Line:
The event email subject line is your first impression of your event, enticing recipients to open the email. Globally, the receiver opens just about 21.5% of emails, but the subject line has a major impact on open-rate performance. 
Here are a few tips for creating effective subject lines:
- Clarity is key: Mention the event name and date.
- Keep it short: Aim for under 50 characters to ensure it displays fully on all devices.
- Spark curiosity: Use action verbs or intriguing questions to pique interest.
Examples:
- Don’t Miss Out! [Event Name] This [Date]!
- Reminder: [Event Name] – It’s Almost Here!
- Get Ready! [Event Name] – 2 Days Away!
Make the Content A Recipe for Success
The content of your reminder email should be informative, engaging, and personalised.
- Start with a friendly greeting: Address attendees by Name whenever possible.
- Reiterate the key details: Briefly mention the event name, date, time, and location.
- Spark excitement: Briefly highlight the speaker’s credentials or a captivating aspect of the event.
Give Focus on Key Details
In a reminder email for an event, it’s crucial to ensure that recipients can quickly grasp the most essential information. Start by clearly stating the event’s date, time, and location at the beginning of the email. Briefly overview the event’s purpose and highlight any key speakers or activities. Keep the message concise and organised, using bullet points to break down information logically. Avoid including excessive details that might overwhelm recipients and detract from the main points.
Design & Usability:
Remember, a well-designed email is more visually appealing and easier to read. Remember that this is only a friendly reminder with a dash of excitement, so overdoing anything is unnecessary. Use clear fonts and consistent formatting, and avoid excessive graphics. Moreover, ensure the email displays well on all devices, as many people check their emails on smartphones.
Highlight the CTA Buttons:
Call-to-action (CTA) buttons are essential in reminder emails, prompting recipients to take specific actions. To make them more effective, use contrasting colours that stand out against the email background. Use action-oriented language on the buttons, such as - 
- RSVP Now
- Register Here
- Learn More
Additionally, place the CTA buttons strategically within the email, making them easily accessible and noticeable. Consider repeating the primary CTA button multiple times throughout the email, especially if it’s a longer message. 
Include Relevant FAQ:
Adding a section of frequently asked questions (FAQ) to your reminder email can address potential concerns and queries that recipients may have about the event. Identify common questions related to logistics, such as parking availability, transportation options, or attire suggestions. Provide clear and concise answers to each question, ensuring that recipients have all the necessary information at their fingertips. Proactively addressing potential concerns can alleviate uncertainties and increase attendees’ confidence in attending the event.
Track & Analyse:
Don’t just send the email and forget it! Utilise email marketing tools to track key metrics like open rates and click-through rates. This data can provide valuable insights into the effectiveness of your reminder emails and help you refine your strategy for future events. Here are a few aspects you shouldn’t miss out 
Monitor key metrics:
- Open rates: Shows how many recipients opened the email.
- Click-through rates: Tracks how many clicked-on links within the email.
- Unsubscribe rates: Monitors how many recipients unsubscribed.
Utilise email marketing tools:
These platforms offer dashboards to visualise data and identify trends.
Refine your strategy:
- A/B test subject lines: Experiment with variations to see which performs best.
- Personalise future emails: Tailor content based on attendee interests (if applicable).
How to Send A Reminder Email
Crafting the perfect reminder email is just one step in the process. Here’s how to seamlessly send your message and ensure it reaches your intended audience:
Choosing Your Platform:
- Standard Email Providers: Platforms like Gmail, Outlook, and Yahoo offer basic email functionality. While suitable for small-scale events, they might lack features like bulk sending or detailed analytics.
- Event Management Software: Many event management platforms integrate email marketing tools specifically designed for event communication. These tools often provide features like:
- Pre-built email templates: Save time and effort by utilising customisable templates tailored for different event types.
- Personalisation options: Personalize emails with attendee names, interests, or other relevant information.
- Bulk sending capabilities: Efficiently send emails to your entire attendee list with a single click.
- Tracking and analytics: Gain valuable insights into email opening rates, click-through rates, and other metrics to measure the effectiveness of your campaigns.
Sending Your Email:
- Import your attendee list: Ensure your chosen platform allows for secure import of your attendee data.
- Select your template or craft your email: Utilise a pre-built template or craft your email following the guidelines mentioned in the “Crafting the Perfect Reminder Email” section.
- Personalize (if applicable): If your platform allows, personalise the email with each attendee’s Name or other relevant details.
- Schedule your email: Choose the optimal timing (one week and two days before the event) and schedule the emails to be sent automatically.
- Proofread and test: Double-check for typos or errors before hitting send. To test, consider sending an email to yourself or a colleague to ensure proper formatting and functionality.
15 Upcoming Events Reminder Email Template to Make Your Attendee Engagement Journey Easier
We have tried to cover major event types and created templates for each event so that you can use them according to your requirements. Please personalise these templates according to your event details and audience preferences.
1. Friendly Reminder:
   Subject: Reminder: [Event Name] Tomorrow!
   Hi [Name],
   This is a friendly reminder that [Event Name] is happening tomorrow. We’re looking forward to seeing you there!
   Date: [Date]
   Time: [Time]
   Location: [Venue]
2. Last Chance Reminder: 
   Subject: Last Chance to RSVP for [Event Name]!
   Hi [Name],
   Time is running out! Secure your spot at [Event Name] by RSVPing now.
   Date: [Date]
   Time: [Time]
   Location: [Venue]
3. Countdown Reminder:
   Subject: Only [X] Days Left Until [Event Name]!
   Hi [Name],
   We’re getting closer to [Event Name]! Just [X] days left—ensure you’re ready for an unforgettable experience.
   Date: [Date]
   Time: [Time]
   Location: [Venue]
4. VIP Reminder:
   Subject: Exclusive Reminder: [Event Name] for VIP Guests!
   Dear [Name],
   As a VIP guest, we wanted to remind you of your exclusive invitation to [Event Name]. Prepare for a top-notch experience!
   Date: [Date]
   Time: [Time]
   Location: [Venue]
5. Family-Friendly Reminder:
   Subject: Reminder: Family Fun at [Event Name]!
   Hi [Name],
   Bring the whole family to [Event Name]! It’s going to be a day filled with laughter and memories.
   Date: [Date]
   Time: [Time]
   Location: [Venue]
6. Workshop/Seminar Reminder:
   Subject: Reminder: [Workshop/Seminar Name] Tomorrow!
   Hello [Name],
   Don’t forget to join us for [Workshop/Seminar Name] tomorrow. Get ready to learn and grow!
   Date: [Date]
   Time: [Time]
   Location: [Venue]
7. Tech Conference Reminder:
   Subject: Reminder: [Tech Conference Name] This Week!
   Hi [Name],
   Get ready for an exciting week ahead at [Tech Conference Name]. Don’t miss out!
   Date: [Date]
   Time: [Time]
   Location: [Venue]
8. Networking Event Reminder:
   Subject: Reminder: Network with Industry Leaders Tomorrow!
   Hi [Name],
   Don’t miss the chance to network with industry leaders at [Networking Event Name] tomorrow. See you there!
   Date: [Date]
   Time: [Time]
   Location: [Venue]
9. Art Exhibition Reminder:
   Subject: Reminder: Explore [Art Exhibition Name] This Weekend!
   Hi [Name],
   Discover inspiring artworks at [Art Exhibition Name] this weekend. We hope to see you there!
   Date: [Date]
   Time: [Time]
   Location: [Venue]
10. Early Bird Ticket Reminder:
    Subject: Last Chance for Early Bird Tickets to [Event Name]!
    Hi [Name],
    Don’t miss out on the early bird tickets for [Event Name]. Grab yours before they’re gone!
    Date: [Date]
    Time: [Time]
    Location: [Venue]
11. Exclusive Workshop Invitation:
    Subject: You’re Invited: Exclusive Workshop on [Topic]!
    Hello [Name],
    You’re exclusively invited to a workshop on [Topic]. Reserve your spot now!
    Date: [Date]
    Time: [Time]
    Location: [Venue]
12. Limited Capacity Reminder:
    Subject: Limited Seats Available: RSVP for [Event Name]!
    Hi [Name],
    You will be surprised to know that seats are filling up fast for [Event Name]. RSVP now to secure your spot!
    Date: [Date]
    Time: [Time]
    Location: [Venue]
13. Post-Event Thank You & Feedback Request:
    Subject: Thank You for Attending [Event Name] + Feedback Request
    Hi [Name],
    Thank you for attending [Event Name]. We’d love to hear your feedback. Please share your thoughts with us!
    Date: [Date]
    Time: [Time]
    Location: [Venue]
14. Event Recap & Highlights:
    Subject: Relive the Highlights: Recap of [Event Name]
    Hi [Name],
    Missed [Event Name]? Check out our recap and relive the best moments!
    Date: [Date]
    Time: [Time]
    Location: [Venue]
15. Upcoming Event Teaser:
    Subject: Sneak Peek: Exciting Events Coming Soon!
    Hi [Name],
    Get ready for more exciting events coming your way! Here’s a sneak peek of what’s to come.
    Date: [Date]
    Time: [Time]
    Location: [Venue]
Conclusion
To sum up, crafting effective event reminder emails is crucial for boosting attendee engagement in 2024. By utilising the 15 templates provided, organisers can ensure that their messages are clear, compelling, and tailored to the diverse needs of their audience. From friendly reminders to exclusive invitations, these templates cover various event types and situations, helping organisers maximise attendance and create memorable experiences. With attention to detail and strategic communication, event organisers can enhance engagement and ensure the success of their events in the dynamic landscape of 2024.
