Mobile ticketing is becoming increasingly crucial for events as more and more people rely on their smartphones for daily activities and transactions. It offers many benefits, including convenience for attendees, increased security, improved data collection, reduced costs, and increased engagement. Market Research Future Report (MRFR) shows that the mobile ticketing market will garner USD 7.2 billion by 2030. It is the sign that loudly describes the increasing importance of mobile ticketing. Going through this article, you can find the critical reasons for using mobile ticketing for events.
Convenience for attendees:
With mobile ticketing, attendees can easily purchase and access tickets on their smartphones, eliminating the need for physical ticket printing. They can also receive electronic tickets via email or text message and easily store them on their smartphones, making it easy to access the tickets at any time.
Mobile tickets can also be scanned directly from a smartphone at the event, eliminating the need for a physical key. This technique makes buying and selling tickets more streamlined and user-friendly for attendees. Overall, mobile ticketing can significantly enhance the convenience and ease of attending an event for the audience.
Increased security:
With mobile ticketing, each transaction generates a unique barcode for each ticket, which can be scanned at the event to confirm its authenticity. This can help prevent ticket fraud and counterfeit tickets, a significant issue for event organisers.
Additionally, mobile access can be easily tracked in real time, which can help event organisers identify any potential issues or suspicious activity. It also allows for more efficient and accurate tracking of ticket usage and can be used to detect fraud, such as ticket scalping. Using mobile ticketing, organisers can have more control over who is attending the event and ensure that only legitimate ticket holders are granted entry.
Improved data collection:
Using mobile ticketing, event organisers can collect various data on attendees, such as demographics, purchase history, and attendance patterns. This information can be used to understand the audience better and improve future event planning. For example, organisers can use this data to determine which age groups or demographics are most likely to attend the event, which can help them target marketing efforts more effectively.
Additionally, data on ticket purchase history can help organisers identify patterns and trends, such as which events are most popular among attendees. This information can improve the event experience and create more effective future marketing campaigns. Overall, mobile ticketing can provide event organisers with valuable insights to help them improve the attendee experience and increase attendance at future events.
Reduced costs
Reduced costs are another benefit of using mobile ticketing for events. Event organisers no longer need to spend money on printing and distributing physical tickets, which can be a significant cost saving. Additionally, mobile ticketing can streamline the check-in process at events, reducing costs associated with staffing and other check-in-related expenses.
It can also eliminate the need for ticket outlets and other distribution channels, saving money. This method can be a significant advantage for event organisers, especially for smaller events or tight budgets. Additionally, mobile ticketing can help increase sales by making it easier for attendees to purchase tickets, which can help offset the cost of the technology.
Overall, mobile ticketing can offer significant cost savings for event organisers by reducing the cost associated with ticket printing and distribution, streamlining the check-in process, and making it easier for attendees to purchase tickets.
Increased engagement
With mobile ticketing, event organisers can provide attendees with additional event information, such as schedules and maps, and integrate it with social media to encourage attendees to share their experiences online. This can help create a more interactive and engaging experience for attendees, increasing satisfaction and positive word-of-mouth promotion.
It can create personalised experiences for attendees, such as customised schedules or recommendations based on their interests and preferences. This technique can increase engagement and make the event more enjoyable for attendees.
Mobile ticketing can also help increase attendance by making it easier for attendees to purchase and share tickets with friends and family. Additionally, it can increase engagement by providing attendees with real-time updates, notifications and reminders about the event.
Contactless transactions
Contactless transactions are another benefit of using mobile ticketing for events. With mobile ticketing, attendees can purchase and access their tickets using their smartphones, eliminating the need for physical contact. This is especially important during the COVID-19 pandemic, as it allows attendees to maintain social distancing and reduce the risk of spreading the virus.
Mobile ticketing also allows for contactless check-in at the event, which can help reduce the risk of spreading the virus. Instead of handling cash or physical tickets, attendees can scan their electronic access at the event, reducing the risk of contagion.
Contactless transactions also make the process more efficient, allowing attendees to enter the event faster and with less waiting time, which can help to improve the overall attendee experience.
Quick entry
With mobile ticketing, attendees can scan their electronic tickets at the event, eliminating the need to handle cash or physical access. This can significantly speed up the entry process and reduce the time it takes for attendees to enter the event.
Mobile ticketing can also reduce the risk of long lines and bottlenecks at the event, as attendees can scan their tickets and proceed quickly through the check-in process. This can improve the overall attendee experience and reduce frustration.
Additionally, it can help improve the check-in process for event staff, as they can quickly scan tickets and check them against a real-time database, which can help ensure that only legitimate ticket holders are granted entry.
Easy sharing
Easy sharing is another benefit of using mobile ticketing for events. This process allows attendees to easily share their tickets with friends and family via email or text message. This can be particularly useful for group events, such as concerts or sports games, where multiple people may want to attend together.
It can also be easily transferred between devices, which can be especially useful if an attendee loses their phone or access needs to be transferred to another person. This technique can make buying and using keys more user-friendly for attendees. It can be easily added to digital wallets, such as Apple Wallet or Google Pay, making it even easier for attendees to access and share their tickets.
Personalised experience
Applying mobile ticketing, event organisers can use the data collected from attendees to create customised experiences for them. For example, organisers can use purchase history to suggest other events that an attendee may be interested in or use demographic data to create personalised schedules or recommendations based on an attendee’s interests.
Mobile ticketing can also create personalised communication with attendees, such as sending them reminders or updates about the event or special offers or discounts. This technique can increase engagement and make the event more enjoyable for attendees. It can also be used to create personalised experiences at the event, such as offering VIP access or exclusive perks to specific attendees.
Eco-friendly
Eco-friendly is another benefit of using mobile ticketing for events. Mobile ticketing can reduce waste associated with physical ticket printing and disposal, making it more environmentally friendly. Organisations can reduce their carbon footprint and positively impact the environment by eliminating the need for physical tickets.
Additionally, virtual tickets can be easily stored electronically, which helps reduce the need for paper or plastic storage. This process can also reduce waste and make the event eco-friendlier. It can also help reduce transportation’s carbon footprint, as electronic tickets eliminate the need for physical access to be shipped or distributed.
In conclusion, mobile ticketing is a valuable tool for event organisers to streamline their ticketing process, improve the attendee experience and make it easier for attendees to plan and attend events. Organisers should consider implementing mobile ticketing for their events as it can significantly improve the overall attendee experience and make the event more successful.
