Are you in charge of marketing an upcoming event?
You’ll need a sound marketing strategy to increase awareness and attract a targeted audience to your event, especially online. And for that to happen, you’ll need technical assistance that will give you an end-to-end event marketing solution on the web.
Successful online advertising translates into increased traffic to your website and boosts return on investment. And the key element of a successful online marketing campaign is targeted content. It’s a proven tactic that if you want to hold onto or even grow your reach, you need to feed your target audience a steady stream of conversion-focused and engaging content regularly. And to create and manage these content (including the campaign), a wide range of web tools are essential.
In this article, we’ve listed all the important social media marketing tools to promote your events successfully. For your convenience, we’ve categorized these tools into six headings, in terms of their usage and impact on the marketing campaign.
- Social media integration tools
- Social profile scheduling and updating tools
- Data and analytics tools
- Email marketing tools
- Social media management tools
- Lead generation tools
Let’s dive right into it.
1. Social media integration tools
The process of social media integration cross-promotes your channels so they can be more frequently used, shared and explored. Attendees like to surf around and use different forms of communication, and it’s important to cater to each preference. If you don’t use or integrate certain platforms, it could reflect poorly on your authority and reputation.
2. Social profile scheduling and updating tools
By planning ahead, you can ensure you post the type of content necessary to reach your goals and grow your business. Social media scheduling and updating tools will allow you to schedule social media posts ahead of time.
These tools might make your social media much easier to visualize what you will be posting and align it with your goals.
3. Data and analytics tools
When considering the different web analytics tools that your event requires to keep the online performance in check, the plethora of available options can be overwhelming for businesses that may not understand how to use them.
And that’s where hiring someone to really dig into all of the reports can be vital.
4. Email marketing tools
There’s a lot of strategic planning and execution required to achieve the event marketing success you think your event deserves.
And now that email campaigns have replaced manual invitations and turned into virtual “word-of-mouth” for events; you need to make sure your email marketing schemes stand out from the rest of other mails. To amplify all the event prospects and possibilities, great looking emails with catchy content and effective CTAs to the right attendees are very important.
These email marketing tools can be a great help –
5. Social Media Management Tools
Social media is a powerful channel for growing your brand, driving traffic to your event website, and keeping your followers in the loop. And because a lot of brands are doing social media well, effective social media management is crucial:
It’s just not enough to log into Twitter or Facebook and post a few updates if you want to make the most of the social web.
- Buffer (straightforward social media scheduling)
- Hootsuite (all-in-one social media scheduling, monitoring, and analytics)
- Sprout Social (team-based social media management)
- Iconosquare (managing Instagram business accounts)
- Sendible (lead generation)
- Tailwind (managing Pinterest accounts)
- Post Planner (curating content)
- MeetEdgar (automating your posts)
- MavSocial (adding images to social media posts)
6. Lead generation tools
At the end of the day, lead generation is what matters most. You need to convert all these traffic and visitors into successful ticket buyers and sell more tickets.
With a huge amount of targeted traffic, you can easily create the target audience group for every searcher who is actively using the internet to find your event details.
Here are some of the tools you can use –
Online marketing has become more popular and effective in the last decade among businesses around the world. After discovering the sweet benefits of online marketing in promoting products and connecting with more potential buyers, it has become the go-to marketing channel all over the world.
Unlike mass marketing, which effectively piques the interest of the local audience utilizing radio spots, newspapers, and other print media, online marketing allows companies to nurture a more personal relationship with their consumers at any point of the year.
The lists of exclusive social media marketing tools above will surely help you pull off a successful event. And to give you a complete ticketing solution with the most affordable deal there is, EventBookings is always there to be the best virtual assistant of your event management.
What do you think about our list? Comment below and share your opinion!